Critical Literacy - Adverts

How are people presented in New Zealand anti drinking adverts?

Throughout all three of the adverts the one thing they had in common was alcohol and that they were mostly males, and 2/3 of the videos were aimed at maori and p.i . The age group that was targeted of the audience were teenagers, young adults and slightly older adults .That shows that the creators of the adverts that they were assuming so they were aiming for people such as young maori men.